Web Design in Canberra Needn’t Be Complicated
Most small and medium businesses (SMBs) in Canberra will require a new website at some stage. For many business owners, selecting a suitable web designer in Canberra can be daunting. Websites are perceived as high-tech and complex, but in reality, many are straightforward (in a technical sense). On this page, we provide general advice for choosing a web designer in Canberra.
Local Presence
A local web designer in Canberra is the way to go if you value face-to-face interaction. Many web designers work from home in Canberra, which means they’ll either visit your business premises or shout you a coffee in a café. Canberra also has several small to medium-sized web design agencies.
Body of Work
A quality web designer in Canberra usually has a good body of work. By looking at a web designer’s portfolio, you’ll get a feel for their design style and quality of work. Beauty is in the eye of the beholder, but seek a web designer whose websites look good on both desktops and mobile devices.
Timely Delivery
Before signing on the dotted line, it’s crucial to get an indicative timeframe (via email) from the web designer. Web design projects in Canberra don’t always go to plan; however, a simple website (4-8 pages) shouldn’t take longer than 8 weeks to build (provided all the content has been supplied).
Google Reviews
Many web designers in Canberra have Google reviews, which are found on a Google search engine results page (SERP), Google Maps, and Google Business Profile. Google reviews provide insights into past and recent performance. The best customer reviews feature genuine and constructive feedback from verifiable businesses.
Cooperation and Collaboration
Creating a good website requires cooperation and collaboration. You need to find a web designer that's not only capable but easy to communicate and work with. Fortunately, there are many web designers in Canberra renowned for their professionalism and client focus.
Contractual Flexibility
Some web designers in Canberra may attempt to lock you into long-term hosting and support contracts. As a general rule, avoid contracts longer than 12 months. You also need to understand if penalties apply for early contract termination. Contractual flexibility is preferable to rigid contracts.
Experience with Search Engine Optimisation (SEO)
A good web designer in Canberra won’t ignore the importance of Search Engine Optimisation (SEO), which involves making a website Google-friendly. A website optimised for SEO usually ranks higher in Google search results. If you don’t optimise your website for SEO, your competitors surely will.
Common Programming Framework / Platform
Most websites are built using a content management system (CMS), which provides a programming framework / platform for a web designer. WordPress is by far the most popular CMS in the world. Building a website in WordPress ensures you’ll always have access to support going forward.
Final Thoughts
There are many well-intentioned web designers in Canberra. The challenge is to find one who understands you and your business vision. A web designer who doesn't listen carefully or requests an upfront payment (without providing an indicative timeframe) should be avoided.
"Seeking Value is Smart"
The content on this page was written by Smart Words - www.smartwords.com.au